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Branding in Yarn Industry Does It Really Matters?

October 10, 2016 ,


Branding in Yarn Industry Does It Really Matters?



Gowtham Raj A, Marketing Executive in GHCL Ltd (Yarn Division) Email: a.gowthamraj@gmail.com
Establishing a brand in B2B (Business to Business) is different from B2C (Business to consumer) the role and mechanism of B2B branding strategy has to be more focused than consumer markets (B2C). Generally in B2B markets depending upon the

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